Dental practice websites patients find easy to trust and book
Websites for dental practices that explain your treatments and fees clearly, reassure nervous patients, and let them book online, written with AHPRA's advertising guidelines in mind.
What dental patients look for first
Fees and health funds
What a check-up costs, which health funds you work with, and whether payment plans are available.
Help for nervous patients
Calm, honest information about what to expect and the comfort options you offer.
New patient and emergency information
How to book a first visit, what to bring, and what to do if they're in pain or have a dental emergency.
Treatments explained
Plain-English pages on general, children's and cosmetic dentistry, so patients arrive informed.
Dunnsmart Technology builds and maintains websites for Australian dental practices. Each site explains treatments, fees and health fund options clearly, supports nervous and new patients, connects to the practice's online booking, and is written with AHPRA's advertising guidelines in mind, including the rules on testimonials, before-and-after images and offers.
Built for how dental practices work
Online booking
Connected to the online booking you already use, through your dental software or a platform like HotDoc.
Works with your dental software
Your website works alongside Dental4Windows, Exact, Praktika, Core Practice and other dental systems.
Local search
Your Google Business Profile and listings kept accurate, so people searching for a dentist nearby can find you.
Looked after every month
Updates, security, backups and content changes handled for you with a care plan.
Careful with the advertising rules
Dentists are regulated by AHPRA, and dental marketing is where advertising rules most often trip practices up. We write and review your content with the guidelines in mind, and flag anything you should check.
What we look out for
✓ No patient testimonials on your website
✓ Before-and-after images used only as the guidelines allow
✓ No absolute claims like "pain-free" or "the best dentist"
✓ Offers and gap-free promotions with clear terms
✓ Accurate descriptions of qualifications and titles
Questions dental practices ask us
Can we show before-and-after photos?
Sometimes, but AHPRA's guidelines set strict conditions on how they're used. We'll talk through what's appropriate for your practice, and you make the final call.
Can we say our dentistry is pain-free?
We avoid absolute claims like that, because they can be misleading. Instead, we describe the comfort options you offer accurately, which reassures nervous patients without the risk.
Can we advertise gap-free check-ups or new patient offers?
Yes, as long as the terms and conditions are clear. We make sure every offer on your site explains exactly what's included.
Will the website work with our dental software?
Your website links to your online booking, whether that runs through your dental software or a separate platform, so patients can book without calling.
Make it easy for patients to choose your practice
Book a 20-minute call with Eric. No obligation, no jargon.