SEO for medical practices: be found on Google, Maps and AI search
When patients search for a GP, specialist or allied health practice nearby, your practice should appear, with accurate details. We set up local SEO, your Google Business Profile and the structured information AI search tools rely on.
Where patients look for a practice
Google search
Searches like "GP near me" or "physio in [suburb]", where your website needs to rank.
Google Maps
The map results, driven by your Google Business Profile, reviews and consistent practice details.
Health directories
Listings such as HotDoc and Healthdirect's National Health Services Directory, which should match your website.
AI search tools
ChatGPT, Google's AI Overviews and other assistants that answer patients' questions and suggest practices.
Dunnsmart Technology provides SEO and AI search optimisation for Australian medical practices and small businesses. The work covers local SEO, Google Business Profile set-up and management, consistent directory listings, schema markup describing the practice and its practitioners, and content written so search engines and AI tools can understand and quote it accurately.
What we do
Local SEO
Page titles, descriptions, location pages and content targeted at the searches your patients actually make.
Google Business Profile
Your profile set up and kept accurate: hours, services, practitioners, photos and booking link.
Schema markup
Structured data that tells Google and AI tools who you are, what you offer and where you are.
Content and reporting
Helpful articles that answer patients' questions, and simple monthly reports on what's working.
SEO that stays within the rules
Healthcare advertising in Australia is regulated. We don't chase rankings with exaggerated claims, fake reviews or testimonials about clinical care. We focus on accurate, helpful information, which is also what search engines and AI tools look for.
What we avoid
✓ No fake or incentivised reviews
✓ No testimonials about clinical care
✓ No misleading or absolute claims
✓ No keyword stuffing or link schemes
✓ No promises of guaranteed rankings
Questions about practice SEO
How long does SEO take to work?
Some local improvements, such as a complete Google Business Profile, can help within weeks. Ranking for competitive searches usually takes several months of steady work.
What is AI search optimisation?
It means making sure tools like ChatGPT and Google's AI Overviews can find, understand and accurately describe your practice. Clear content, consistent details and schema markup all help.
Do you guarantee first-page rankings?
No. Nobody can honestly guarantee rankings. We focus on the work that steadily improves your visibility, and report on it in plain English.
Do we need a new website to improve our SEO?
Not always. Start with a free website health check and we'll tell you whether your current site can be improved or needs rebuilding.
Help more patients find your practice
Book a 20-minute call with Eric. No obligation, no jargon.